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novomind MEA

Why WhatsApp is the Future of Government-to-Citizen Engagement

Transforming public sector services through digital innovation, AI, and trusted communication channels

In Partnership with Meta

  •  
    When?
    October 14, 2025
    9:00 am – 1:30 pm

     

  • Where?
    Meta Office, Dubai
    375 Sheikh Zayed Rd -
    Al Sufouh 2
Government and public sector organisations are embracing new opportunities to modernise citizen services, improve efficiency, and enhance accessibility. 
In this exclusive event, Meta and novomind MEA will demonstrate how WhatsApp Business, AI, and digital messaging solutions are transforming government communication – from easing call centre demand to delivering secure, scalable citizen engagement.
 
Throughout the morning, you’ll hear from Meta and novomind experts, government digital leaders, and industry peers on:
 
  • Why WhatsApp Business Matters – Learn how messaging is a key driver for digital transformation in government and healthcare, boosting efficiency and accessibility.
  • Practical Use Cases & Live Demonstration – Experience how novomind iAGENT automates processes, personalises citizen interactions, and integrates seamlessly with existing systems.
  • Insights from Digital Leaders – Hear directly from government pioneers, explore inspiring customer success stories, and take part in an interactive Q&A.

Reserve your place today – seats are limited.

Agenda

Time Speaker Topic
09:30 - 10:00   Registration, Breakfast and Networking 
10:00 - 10:20  MEA-Forum_Speaker-Bubbel_360x360_Ahmad-Shehada MEA-Forum_Speaker-Bubbel_360x360_Hossam-Amer

Welcome & Meta Keynote
Ahmad Shehada, Meta

Hossam Amer, novomind MEA
10:20 - 10:50 MEA-Forum_Speaker-Bubbel_360x360_Hossam-Amer Why WhatsApp Business is Key for Digital Transformation in Government & Healthcare
Hossam Amer, novomind MEA
10:50-11:10   

Coffee Break & Networking 
11:10 - 11:25  MEA_META-Event_360x360_speakerABC

Reimagining Patient Experience: How PureHealth and SEHA Transformed Health Appointments Across 65+ Facilities Through WhatsApp           Vikram Verma, PureHealth
11:25 - 11:45  MEA_META-Event_360x360_speakerXYZ (1) AI-powered Automation & Personalisation with novomind iAGENT
Ayman Soliman, novomind MEA
11:45 - 12:15  MEA_META-Event_360x360_speakerXYZ (1) MEA-Forum_Speaker-Bubbel_360x360_Amr  Live Demo – WhatsApp Onboarding, Chatbot Flows, Agent Escalation, Secure Integrations, Agentic AI. 
Ayman Soliman, novomind MEA
Amr Afifi, novomind MEA
12:15 - 12:30   Coffee Break & Networking 
12:30 - 13:00
MEA_META-Event_Speaker-Bubbel_360x360_Thomas-Koehler

Panel Discussion hosted by Thomas Köhler – Transforming Citizen Engagement through WhatsApp Business Platform
Panelists from Public Sector entities including, Municipality, Foreign Affairs, Public Logistics and Public Healthcare 
13:00 - 13:30

   MEA-Forum_Speaker-Bubbel_360x360_Ferda MEA-Forum_Speaker-Bubbel_360x360_Hossam-Amer

 

 Q&A and Refreshments

 

Time Topic
09:30 - 10:00 Registration, Breakfast and Networking 
10:00 - 10:20

Welcome & Meta Keynote
Ahmad Shehada, Meta
Hossam Amer, novomind MEA
10:20 - 10:50 Why WhatsApp Business is Key for Digital Transformation in Government & Healthcare
Hossam Amer, novomind MEA
10:50 - 11:10

Coffee Break & Networking
11:10 - 11:25

Reimagining Patient Experience: How PureHealth and SEHA Transformed Health Appointments Across 65+ Facilities Through WhatsApp

Vikram Verma, Pure Health
11:25 - 11:45 AI-powered Automation & Personalisation with novomind iAGENT
Ayman Soliman, novomind MEA
11:45 - 12:15 Live Demo – WhatsApp Onboarding, Chatbot Flows, Agent Escalation, Secure Integrations, Agentic AI. 
Ayman Soliman, novomind MEA
Amr Afifi, novomind MEA
Norin Mousa, novomind MEA
12:15 - 12:30 Coffee Break & Networking
12:30 - 13:00

Panel Discussion hosted by Thomas Kühler, Transforming Citizen Engagement through WhatsApp Business Platform
Panelists from Public Sector entities including, Municipality, Foreign Affairs,Public Logistics and Public Health
13:00 - 13:30

Q&A and Networking

Speakers

MEA-Forum_Speaker-Bubbel_360x360_Ahmad-Shehada

Ahmad Shehada

Head of Government, Middle East and North Africa (MENA), Meta

MEA-Forum_Speaker-Bubbel_360x360_Hossam-Amer

Hossam Amer

CEO, novomind MEA

MEA_META-Event_Speaker-Bubbel_360x360_Thomas-Koehler

Thomas Köhler

COO, novomind AG

MEA_META-Event_360x360_speakerXYZ (1)

Ayman Soliman

CTO, novomind MEA

MEA_META-Event_360x360_speakerABC

Vikram Verma

Senior Customer Experience Manager & Contact Center Operations, PureHealth

MEA-Forum_Speaker-Bubbel_360x360_Amr

Amr Afifi

Software Delivery Manager, novomind MEA

MEA-Forum_Speaker-Bubbel_360x360_Ferda

Ferda Saszade Elden

Regional Sales & Partnerships Manager Türkiye & MEA, novomind MEA

About novomind MEA

novomind AG develops tailored software solutions for customer service and digital commerce across the world. The highest level of dedication, maximum customer focus and close collaboration across all levels are at the centre of its product development and implementation. As an owner-managed company in Germany, novomind is one of the marketleading providers of AI-based software and services from a single source and specialises in companies in the enterprise segment. Its portfolio includes standardised yet flexible-to-use software products such as novomind iAGENT.

We know that achieving exceptional customer service requires more than just delivering consistent responses across allchannels. The key is to provide a seamless, personalised experience for each customer. Our omnichannel contact center software connects market leaders with their customers around the world 24/7, and has been doing so for over 20 years.

novomind MEA is the Middle East, Africa and North Africa operation for novomind, we have big and strong local presence with the best software developers, support and senior consultant teams to be close to our customers and support our partners.

 

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